Hypo-Allergenic Supplements Fill Market Niche

Around every corner, the next “big” dietary supplement is plastered on every newspaper and magazine ad. Touting everything from weight loss to muscle gain and improved endurance, the supplement companies are never shy about marketing their wares whenever possible, to whomever will listen. The landscape, however, is changing.

Supplements have long been criticized for their saturation with potentially dangerous materials, causing many consumers to shy away. To combat this lack of confidence, the advent of hypo-allergenic supplements looks to capitalize where others have failed. For consumers who prefer to avoid unnecessary chemical preservatives, this represents a whole new market in which consumers and producers can find a common ground. More info: pure encapsulation

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