If you have a business or service to promote, then using email marketing may be for you. Email marketing is sending out mass emails to clients and potential consumers, promoting your service or product.
It should not be sent as a spam effort though. More than anything, people delete emails when it looks like spam or they do not know who it is from.
Your goal with email marketing is to create headlines that people want to read and provide information that is useful to your current and potential clients.
Additionally, it may be beneficial to send emails once a week or once every several weeks. People can get email fatigue, even if they originally signed up for your service. Certainly information can be saved for once a week or bi-weekly mailings.
Email marketing can also be used to send out current promotions or sales. With the economy the way it is, people are looking for deals in every area possible. If you can offer significant discounts, your clients may appreciate that.
Email marketing differs from direct mail campaigns as it can be completed more quickly and more efficiently. Not to mention, it is a more cost-effective option. Furthermore, you can design your emails with graphics and templates that you feel with more brightly enhance your message.
If you are a doctor, you can use email marketing to give health tips and then, provide links to your website. The same goes for a pet hotel, you may send emails with pet tips, while providing links to your website.